New Data Degree in George Washington University’s Future

A new graduate program is in the works for the George Washington University School of Business.

If the university’s Board of Trustees approves the proposal, the school will offer a new MBA data degree, according to the GW Hatchet. The degree program will focus on big data, which is the analysis of vast amounts of digital data to develop solutions for a number of different strategies.

The Master of Science degree would represent a step forward into the realm of real-time analytics that so many businesses are anxious to leverage, especially when it comes to marketing strategies and reports on the success of social or mobile media initiatives. Data mining and social network analytics, when properly used, can help a firm pick the emerging market with the most potential for entry, predict consumer purchasing habits for a particular product or simply store data in forms that are easy to chart for a variety of future analysis.

The nascent data degree program would resemble a specialization that George Washington University introduced just a few years ago, called the Business Analytics Track. When first creating this focus, the university reported that, “Consumer products companies, insurance companies, banks, governments, and even sports teams are turning to Analytics to improve their bottom line and assure their survivability in this age of hyper-competition and increasingly severe externalities.”

If the program begins this fall, GW will join NYU’s Stern School of Business and other popular business schools in creating new data programs to deal with the rising demand for reliable web analytics. From customer online shopping patterns and social media habits to basic click-through rates for web advertising, analytics is a fast-growing field for companies that have an online presence.

The program would not be the first new Master of Science program that George Washington University has adopted in recent months. In 2012, the college launched a joint program between its business and law schools for a degree in Government Contracts, another rapidly growing field requiring new expertise.

[cf]skyword_tracking_tag[/cf]

Please Leave A Comment

comments

Related posts:

University of Washington Offers Communications Degree Focused on Building Relationships, Connections Data Analysts and Data Degrees Are Here to Stay, says SAS Talend Survey on Big Data Advantages and Obstacles Pepperdine University to Offer MS in Accounting Degree HP Embraces Data Analysis to Meet Growing Demand