The popular subscription-based online learning site lynda.com has acquired video2brain, a video training company located in Graz, Austria.
Lynda.com produces instructional videos for business and technology professionals. Founded in 1995, the website already had a library of 87,000 instructional videos taught by 250 lecturers before the acquisition. Its clients include educational institutions, federal and state governments, Fortune 100 companies and thousands of individual subscribers.
According to the company press release, the purchase will allow its website to reach more customers worldwide.
The company recently raised $103 million from Accel Partners and Spectrum Equity with the goal of expanding internationally. “We have long envisioned the company providing content in multiple languages,” said Eric Robison, the CEO and President of lynda.com. “The two options were to organically grow that capability from scratch, or find a company aligned with our culture and business model.”
Lynda.com chose to purchase a company that has been creating videos in multiple languages for the past 11 years. Company Co-founder and Executive Chair Lynda Weinman called the acquisition a fulfillment of some of her company’s “strategic goals.”
Video2brain offers courses in German, French and Spanish, in addition to its English language courses. Its current list of 1,700 video offerings fit in well with the lynda.com audience of business and technology professionals. Video2brain offered its 400,000 subscribers multiple options to access its courses, including subscriptions, single-course downloads and DVDs. Lynda.com offers access to all of its courses and its entire video library for a monthly subscription fee of $25.
Gerhard Koren, the founder of video2brain, will work on the lynda.com team as an adviser for international markets. Koren said that both companies share the same vision of online education.
Lynda.com is headquartered in Carpintera, Calif., and already has two international offices in the United Kingdom and Australia. It earned more than $100 million in revenue in 2012 and has claimed profitability since 1997. The site has had over two million customers to date.
[cf]skyword_tracking_tag[/cf]
No Comment