New York University recently announced it will offer a free mobile marketing course available to anyone who wants to learn how to launch marketing campaigns via mobile devices. The course, entitled “Mobile Marketing for the Small to Medium-Sized Business,” is available through the School of Continuing and Professional Studies’s educational app, MassiveU. Although it’s open to anyone, it’s particularly aimed at professionals working in the field of marketing, and students enrolled in the Marketing and Public Relations program at NYU.

The course is offered online or via mobile devices, where students download individual lesson apps. MassiveU touts it as the first course of its kind, and notes that the class itself demonstrates the power of the mobile medium and its great potential for small and mid-sized businesses.

Renée Harris, assistant dean at the NYU-SCPS Division of Programs in Business, says the course’s content focuses on mobile marketing planning, content strategy, promotion and monetization — all important topics for delivering successful marketing campaigns.

Mobile marketing is experiencing explosive growth. Many marketing research firms put out estimates on the size of the market, and some differ in their predictions for how quickly the market is growing, but they all agree that its rise is extremely fast. In an April report, eMarketer estimated that U.S. mobile advertising grew by 178 percent last year, to $4.11 billion, and the company predicted a further 77.3 percent rise, to $7.29 billion, for 2013. That’s a fivefold spending increase just since 2011, it notes. By 2017, advertisers will spend $27.13 billion on mobile marketing, which will bring it to roughly half of all digital advertising spending, and nearly 14 percent of total media ad spending.

All that growth will create opportunities with marketers experienced in mobile, according to job-search engines like Monster.com. “Mobile has jumped onto everyone’s radar,” Donna Farrugia, executive director with staffing firm The Creative Group, told the website. “All organizations need to get their content onto phones and tablets.”

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