The modern business economy relies heavily on digital marketing, so the need for knowledgeable, qualified digital marketers is correspondingly strong. According to the Bureau of Labor Statistics (BLS), job prospects …
Successful online marketers do more than gain a strong understanding of the tools of their trade. They also develop particular habits that enable them to wield the right tool at …
Word of mouth has long been known as the best form of marketing. The best thing about word of mouth is that it’s free! Plus, people trust it. Today, we’re …
Since the Great Recession of 2007–2009, many American consumers have reduced their spending, changed their shopping habits and increased their expectations. Changing consumer behavior has led some businesses to adjust …
There’s no doubt content marketing is important to businesses that want to attract and develop relationships with customers. But simply creating and curating large volumes of content is not only …
The concept of value is at the forefront of every economic activity. So, it’s not surprising that a key aspect of a marketing manager’s job is creating valuable relationships between …
Tumblr, Twitter, Facebook, Pinterest, YouTube, Google + and LinkedIn. The plethora of social networks is a place to share, schmooze and, increasingly, sell. Welcome to word-of-mouth advertising in the 21st …
Even as the economy begins to move into what many experts are predicting will be a recovery in 2013, college students still must take great care in choosing a major. …
