Posts in category Marketing

In a nutshell: Think you’re ahead of the curve in e-commerce? Maybe not. These four tips will prepare you for the future of online shopping. When it comes to your …

In a nutshell: Generation Z will be a massive economic force. Here’s how to get them to notice your products and services. Much of the discussion about business strategy over the …

In a nutshell: Retailers will rack up billions of dollars in sales this holiday season. These marketing tips will help your business grab a slice of that pie. It’s beginning to look …

In a nutshell: Here’s how to make social media work for you and your organization. It’s hard to underestimate the role social media plays in marketing and sales these days …

In a nutshell: The promotional pyramid is a framework that helps you understand how to approach your buyers, from the broadest advertising campaign to personalized outreach. Business Administration Information has updated …

In a nutshell: A well-known psychological theory of human motivation can help marketers focus their advertising messages. In 1943, Abraham Maslow published a theory on human motivation that has been debated …

In a nutshell: Don’t expect your content marketing efforts to yield huge profits right away. Take the time to develop a loyal following before you consider ways to make money. The …

In a nutshell: Your brand is the promise you make to customers. Make it memorable and responsive. Apple is more than just an iPhone. Harley-Davidson is more than a motorcycle. Starbucks …

In a nutshell: American business leaders risk failure abroad if they do not set aside preconceived ideas of culture. As it turns out, it’s not a small world after all. The Walt …

Successful digital marketers must possess and constantly hone a diverse set of skills. Employers filling digital marketing positions look for candidates who are seek jacks-of-all trades with aptitude in, at …