Posts in category Marketing

In a nutshell: If you take time to learn the specific challenges your customers face, you’ll be able to help them address them head-on. That’s a win-win for everyone. One …

In a nutshell: Name changes can be confusing and costly, but there’s a true advantage to aligning your brand to your company’s value proposition.   Weight Watchers slimmed down its name …

In a nutshell: Marketing techniques can help your small business find and hire new employees. It all starts by building a database of potential candidates. According to iCIMS’ “Recruitment Marketing: …

In a nutshell: Give your organization a personality by highlighting your behaviors and values. Branding, like beauty, is more than skin deep. The visualaspects of branding, such as logos and …

In a nutshell: Marketers can help salespeople differentiate products and services, understand the customer journey and develop consistent, integrated messaging. For smaller businesses, marketing and sales often overlap each other. …

In a nutshell: If you’re thinking about a marketing degree, here’s a look at the courses you’ll take, skills you’ll need and concepts you’ll encounter. Marketing, at its heart, is …

In a nutshell: Respond quickly, be authentic and try to put yourself in the reviewer’s shoes. Sometimes a negative review can lead to a satisfied customer. Everyone has an opinion. And …

In a nutshell: Use content marketing to educate your customers and begin a dialogue with them. Today, it’s not enough to just talk to customers and potential customers. You must …

In a nutshell: To gain a new perspective, seek new opportunities, look beyond the obvious, bring diverse groups together and embrace failure.  There’s a lot of merit to thinking inside the box. …

In a nutshell: These are the cutting-edge trends that will shape marketing today and in the future. If you can’t adapt – and quickly – you’ll be left behind. New …