In a nutshell: A well-known psychological theory of human motivation can help marketers focus their advertising messages. In 1943, Abraham Maslow published a theory on human motivation that has been debated …
In a nutshell: An accounting degree opens the door for exciting opportunities in forensic accounting, business valuation, managerial accounting and financial accounting. Times change. Technology continues to advance. Businesses have moved …
In a nutshell: Don’t expect your content marketing efforts to yield huge profits right away. Take the time to develop a loyal following before you consider ways to make money. The …
In a nutshell: Your brand is the promise you make to customers. Make it memorable and responsive. Apple is more than just an iPhone. Harley-Davidson is more than a motorcycle. Starbucks …
If you ask Toby Keith, he’s “seen you in blue and [he’s] seen you in yellow, but only you red will do for this fellow,” so what’s wrong with just …
Picture this. A co-worker is complaining about salary and blurts out “I only make…” and says a number higher than your salary. What?!? But you are more experienced! You have …
I am not a morning person. Before coffee, I am often at an almost caveman-like level of communication, all grunts and pointing. So it may surprise you to learn that …
Google is one of those companies that is so ubiquitous with its product that its name has become a verb. But can you imagine if instead of “Googling” you “BackRubbed” …
A promotion is something to celebrate, but don’t be surprised if your work friends are not lining up to buy you celebratory drinks. Like it or not, your promotion will …
After 22 seasons, more than 4,000 episodes and countless moments of laughter, David Letterman is set to retire from the late-night talk show business on May 20. Letterman’s legacy in …
