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In a nutshell: Preparation and research can help you perform better when you’re seeking a new job. Whether you’re a rookie or a pro, job interviews can bring on jitters. To even …

In a nutshell: Don’t expect your content marketing efforts to yield huge profits right away. Take the time to develop a loyal following before you consider ways to make money. The …

In a nutshell: Your brand is the promise you make to customers. Make it memorable and responsive. Apple is more than just an iPhone. Harley-Davidson is more than a motorcycle. Starbucks …

A recent meeting of the minds between Facebook CEO Mark Zuckerberg and 16 conservative leaders served as an olive branch of sorts. Zuckerberg was out to prove his platform wasn’t …

Successful digital marketers must possess and constantly hone a diverse set of skills. Employers filling digital marketing positions look for candidates who are seek jacks-of-all trades with aptitude in, at …

Connecting with customers and potential customers to keep a steady stream of business coming through the door is the lifeblood of any business. Even the big boys like Apple and …

Successful online marketers do more than gain a strong understanding of the tools of their trade. They also develop particular habits that enable them to wield the right tool at …

It’s easy for bosses to fall for technological tools and devices sold as ways to help them and their employees work smarter, produce more and perform better. After all, driving …

Employees at a Minneapolis marketing company take the concept of working overtime to the next level by putting in all-nighters to help nonprofit groups. For the fourth year in a …

A crying baby is one of the hazards of air travel. The little one’s distress adds to the stress of surrounding passengers. The child’s parent feels helpless and ostracized as …