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In a nutshell: Your brand is the promise you make to customers. Make it memorable and responsive. Apple is more than just an iPhone. Harley-Davidson is more than a motorcycle. Starbucks …

Successful digital marketers must possess and constantly hone a diverse set of skills. Employers filling digital marketing positions look for candidates who are seek jacks-of-all trades with aptitude in, at …

Connecting with customers and potential customers to keep a steady stream of business coming through the door is the lifeblood of any business. Even the big boys like Apple and …

Successful online marketers do more than gain a strong understanding of the tools of their trade. They also develop particular habits that enable them to wield the right tool at …

It’s easy for bosses to fall for technological tools and devices sold as ways to help them and their employees work smarter, produce more and perform better. After all, driving …

Reddit, the general interest messaging board with a penchant for cat photos, offers users a platform for voicing opinions, sharing news and posting just about anything. But according to Chris …

Google is protecting Gmail users against hackers by using more encryption. The tech giant has launched new tools to alert users when email is not encrypted, when a link could …

Google has hired Chris Poole, founder of the controversial online community 4chan and known to many by his online screen name, “moot.’’ Poole announced the move on his Tumblr page, …

Like Facebook and Twitter before it, your Instagram feed may no longer show the newest posts first. The photo-based social media site announced March 15 that it would begin testing …

The race for faster and better wireless is on, and players ranging from AT&T and Verizon to Google and Facebook are all over the opportunities they see as 5G technology …