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Retail Sales Show Modest Growth to Start Year

The United States Commerce Department announced growth in U.S. retail sales, and even though the growth was modest – just 0.1 percent in January 2013 over the previous month – …

3 Holiday Marketing Tips for Your Business

In a nutshell: Retailers will rack up billions of dollars in sales this holiday season. These marketing tips will help your business grab a slice of that pie. It’s beginning to look …

Corporate Social Responsibility: Why You Should Care

In a nutshell: Social action can help you build your business by fostering stronger connections with customers, investors and the public.   Your organization knows how to make money, but …

Using Maslow’s Hierarchy to Reach Out to Customers

In a nutshell: A well-known psychological theory of human motivation can help marketers focus their advertising messages. In 1943, Abraham Maslow published a theory on human motivation that has been debated …

Wall Street Balks at Proposal to Repeal Dodd-Frank

Donald Trump’s proposal to do away with much of the 2010 Dodd-Frank Act has met with strong opposition from an unlikely source. U.S. banks are not at all keen on …

Outdoor Goods Retailer REI OptOutside of Black Friday

This Black Friday, outdoor goods retailer REI is urging consumers to skip the stores and head to the hills. The Seattle-based clothing retailer announced it is closing its 143 stores …

Majority of Americans Say Low Gas Prices Make a Big Financial Difference

A majority of Americans say lower gas prices are making a big difference in their finances but they aren’t bolstering the economy as some had predicted, a new survey shows. …

Dos and Don’ts of Naming a Business

Google is one of those companies that is so ubiquitous with its product that its name has become a verb. But can you imagine if instead of “Googling” you “BackRubbed” …

Survey: Online Shoppers are Less Engaged

Though more than a third of consumers shop online, many of them become more antagonistic towards brands that they shop for online, according to a recent Gallup survey. Data shows …

People Are Willing to Pay More for Healthy Foods

As connections between eating, overall health status and lowered obesity rates become clear, consumers across the globe are indicating a willingness to pay more for foods that deliver well in …