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In a nutshell: These are the cutting-edge trends that will shape marketing today and in the future. If you can’t adapt – and quickly – you’ll be left behind. New …

In a nutshell: Motivated? Creative? Visionary? You might have what it takes to become a successful entrepreneur. Becoming a successful entrepreneur doesn’t come with a defined roadmap but there are some …

In a nutshell: Social action can help you build your business by fostering stronger connections with customers, investors and the public.   Your organization knows how to make money, but …

In a nutshell: The Triple Bottom Line — accounting for profits, people and the planet — helps you align business goals with social responsibility. There was a time, not too long …

In a nutshell: Looking for a way to make your business more creative, inventive, productive and profitable? The answer might be to encourage more diversity and inclusion. For many years, …

In a nutshell: Ransomware can endanger your small- or medium-sized business. Take these precautions to protect yourself. Imagine arriving at work one morning, turning on your computer and discovering all your …

In a nutshell: A well-known psychological theory of human motivation can help marketers focus their advertising messages. In 1943, Abraham Maslow published a theory on human motivation that has been debated …

In a nutshell: Your brand is the promise you make to customers. Make it memorable and responsive. Apple is more than just an iPhone. Harley-Davidson is more than a motorcycle. Starbucks …

Connecting with customers and potential customers to keep a steady stream of business coming through the door is the lifeblood of any business. Even the big boys like Apple and …

Samsung, the world’s largest smartphone maker, has announced a new cloud service for connecting “Internet of Things’’ devices. The South Korean electronics leader said Artik Cloud was designed to make …