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175 search results found for “social media”.


Facebook Now Has a Team Dedicated to Social Good

Facebook is tapping into its community of more than 1 billion users to promote good around the world. At the annual Social Good Summit held Sept. 27-28 in New York, …

Facebook Still Most Popular Social Site, but Others are Growing Faster

More people like Facebook than other social media sites, but other sites are growing at a faster rate, according to new data. A new survey by the Pew Research Center …

Pew Research’s State of the News Media

The Pew Research Center’s State of the News Media 2013 has some bright spots for the newspaper industry after years of gloomy reports from that sector. For the first time …

Twitter Initial Public Offering Likely for 2013, Predicts PrivCo

Financial analysis company PrivCo has released its 2013 list of predictions for the upcoming business year. The predictions feature dying social media…

Identifying Your Customers’ Pain Points

In a nutshell: If you take time to learn the specific challenges your customers face, you’ll be able to help them address them head-on. That’s a win-win for everyone. One …

Playbook: Email Marketing for Recruitment

In a nutshell: Marketing techniques can help your small business find and hire new employees. It all starts by building a database of potential candidates. According to iCIMS’ “Recruitment Marketing: …

It’s a Partisan World. Here Are 3 Ways to Minimize Political Conflict at Work.

In a nutshell: In these politically charged days, people are yelling at others in real life and on social media. Here’s how to keep your employees from yelling at each …

Get a Handle on Seasonality

In a nutshell: Seasonal businesses should be measuring sales and traffic, building relationships with employees, diligently managing cash flow and taking advantage of the downtime. When you think of a seasonal business, you probably …

Develop Your Brand Voice

In a nutshell: Give your organization a personality by highlighting your behaviors and values. Branding, like beauty, is more than skin deep. The visualaspects of branding, such as logos and …

Smarter Marketing to Support Sales

In a nutshell: Marketers can help salespeople differentiate products and services, understand the customer journey and develop consistent, integrated messaging. For smaller businesses, marketing and sales often overlap each other. …