Facebook is tapping into its community of more than 1 billion users to promote good around the world. At the annual Social Good Summit held Sept. 27-28 in New York, …
More people like Facebook than other social media sites, but other sites are growing at a faster rate, according to new data. A new survey by the Pew Research Center …
The Pew Research Center’s State of the News Media 2013 has some bright spots for the newspaper industry after years of gloomy reports from that sector. For the first time …
Financial analysis company PrivCo has released its 2013 list of predictions for the upcoming business year. The predictions feature dying social media…
In a nutshell: If you take time to learn the specific challenges your customers face, you’ll be able to help them address them head-on. That’s a win-win for everyone. One …
In a nutshell: Marketing techniques can help your small business find and hire new employees. It all starts by building a database of potential candidates. According to iCIMS’ “Recruitment Marketing: …
In a nutshell: In these politically charged days, people are yelling at others in real life and on social media. Here’s how to keep your employees from yelling at each …
In a nutshell: Seasonal businesses should be measuring sales and traffic, building relationships with employees, diligently managing cash flow and taking advantage of the downtime. When you think of a seasonal business, you probably …
In a nutshell: Give your organization a personality by highlighting your behaviors and values. Branding, like beauty, is more than skin deep. The visualaspects of branding, such as logos and …
In a nutshell: Marketers can help salespeople differentiate products and services, understand the customer journey and develop consistent, integrated messaging. For smaller businesses, marketing and sales often overlap each other. …