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7 Habits of Highly Successful People in Online Marketing

Successful online marketers do more than gain a strong understanding of the tools of their trade. They also develop particular habits that enable them to wield the right tool at …

Brands Need to Create Experiences When Marketing to Millennials

As warmer weather settles in across the country, festival season is officially under way. With food, beer and wine festivals popping up in cities across the nation, savvy brands are …

1-800-Flowers.com Offers Local Businesses Global Marketing Exposure

Local flower shops now have the chance to get their products featured on 1-800-Flowers.com thanks to a new program from 1-800-Flowers and BloomNet. The “Local Exclusive Florist Designed Program” will …

But, I’m Old: Mastering Internet Marketing at Any Age

Businesses need an online presence to make the most money out of their products and services. Building this presence requires using technology and social media. Using technology and social media …

LinkedIn Unveils New Tools to Help Businesses Measure Content Marketing

LinkedIn users might have noticed a lot of rich content on their feeds recently from major influencers like business mogul and philanthropist, Bill Gates and founder of Virgin Group, Richard …

Digital Marketing Expenditure Expected to Increase Among Small Businesses

Investment in digital and online marketing among small and medium sized businesses (SMBs) is set to explode, according to a new report called The State…

Using Relationship Marketing Strategies to Boost Your Career

The concept of value is at the forefront of every economic activity. So, it’s not surprising that a key aspect of a marketing manager’s job is creating valuable relationships between …

Marketing Report: Special Events Growing More Innovative

The Exhibit & Event Marketers Association (E2MA) and the Chief Marketing Officer Council have released a joint April 2013 study on the value of trad…

Using Social Media Technology for Marketing

Tumblr, Twitter, Facebook, Pinterest, YouTube, Google + and LinkedIn. The plethora of social networks is a place to share, schmooze and, increasingly, sell. Welcome to word-of-mouth advertising in the 21st …

Twitter Cards Updated as Businesses Embrace Online Marketing

Twitter has offered business analytics services for years, but only recently has the microblogging service begun to offer marketers more tools to develop content on Twitter via their Twitter Cards. …