With an estimated 11.9 billion searches performed on Google each month, having a strong presence on the king of search engines can prove critical for businesses trying to survive in the Internet age.
While the platform offers businesses plenty of paid means to spread the word about what they have to offer, it also delivers a valuable feature for free; a feature that just got even better.
Google My Business just expanded to include new photo tools that enable companies to put their best images forward online.
The new tools are designed to enable businesses to add their own unique photos to their search listings, Google Maps displays and Google+ accounts.
For added convenience, the tools functions via the web or in Android and iOS apps.
Using the New Tools
Like most Google features, the intuitive program walks users through the process of adding photos. It also provides the ability to upload multiple images so businesses, such as hotels, can easily make sure customers can see all points of interest.
All business owners need to do to add polish to their listings is log onto Google My Business and visit the new “Photos” section to upload images of their own choosing.
By logging on, businesses can also update their public-facing profiles, add logos and cover photos.
Businesses that aren’t currently on Google can add themselves by creating their own free Google My Business accounts to get going.
Other Upgrades
The new photo feature isn’t the only upgrade Google has made recently to its My Business service.
The company also added the ability for business owners to choose a primary category for locations within an organization.
That means businesses can take a more active role in defining themselves on the search engine so potential customers can more easily find them in searches.
Why Use Google My Business?
Companies that take the time to establish their own Google My Business listings gain several advantages on the search platform.
These listings put owner-approved business information into the search engine itself and onto its Maps and Google+ features so customers can more easily find and connect with a particular company.
The product also provides businesses the ability to make certain the information about them is accurate while lending itself to relationship-building through the use of Google+.
With nearly 12 billion searches performed via Google on a monthly basis, businesses benefit when their information is up-to-date, accurate and eye appealing.
Google’s new photo tools enhance the Google My Business feature to give business owners more control over their public-facing information.
The end result is a win for Google users who obtain accurate information and companies that are better able to get the exposure they need.
Please Leave A Comment
Related posts:
Businesses Can Now Offer Virtual Tours through Google Maps
Amazon Prime Adds Photo Storage, Extends Free Shipping to Additional Retailers
Google My Business Hopes to Help Connect Businesses and Customers
Businesses No Longer Have to Use Google+ to do Hangouts
Google Ups its Game to Help Small Businesses