Bloggers and brands fed up with all the hassles that go along with running giveaways now have a place to turn for help, thanks to a new service launched by Amazon.
The free service enables anyone to set up a giveaway, as long as they have a valid Amazon account and the means to pay for a prize.
Dubbed “Amazon Giveaway,” the new self-service tool launched in early February with an eye on taking the complexities and legalities out of running promotions.
The service provides all the rules, contest management support and even takes care of the shipping once prizes are awarded. Contest hosts just need to select and pay for a prize and set up their giveaway. Amazon does the rest.
Amazon’s Steve Shure, vice president of consumer marketing, explains that while giveaways are excellent tools for building engagement and attracting attention, all too often they are more difficult to run than many brands and bloggers realize.
“Amazon Giveaway is the first self-service tool that takes care of all the hard work of a giveaway, from setting up all the rules to shipping prizes directly to winners,” he told Mashable.
How it Works
Amazon Giveaway is designed with simplicity in mind for both the contest host and entrants. To set up a contest, hosts need to follow a three-step procedure:
- Select the prize – Choose from millions of items sold via the Amazon.com website. Users can select up to 50 prizes with a total value of $5,000 combined.
- Set up the giveaway – Just follow the instructions on the two-step “wizard” to set up the giveaway and finalize the purchase of prizes. The wizard enables two contest formats – a first-come, first-served contest that runs until all prizes are given out and one that awards a prize to every set number of entrants. The latter would award a prize, for example, to every 25th entrant.
- Receive a link – The unique link for a giveaway is emailed to the host once the contest is established.
Once the contest is up and running, all the hosts need to do is promote it.
Audience members that click on the promotion link will find entry is also simple. One click leads immediate results.
If they’ve won, they just need to click on a “Ship my prize” button to fill out the shipping details.
The contest hosts pay for shipping. Amazon Prime free shipping doesn’t apply to prizes, but hosts will find that regular free shipping promotions do.
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