Black Friday shoppers will be able to hit some stores as early as 5 pm tonight, while others are opening later – or not at all.
Thanksgiving, a day once reserved for relaxing and overeating, has become a big day for shopping.
Today, as most Americans sit down for their turkey feast, some are heading to the stores. Instead of waiting until the crack of dawn for Black Friday sales, shoppers are flocking to the aisles early, a trend known as “Black Friday Creep”.
While many retailers have reaped the financial fruits of doing business on the holiday, others have chosen to forgo a day of sales and give their workers the day off to spend with family.
Major retailers that are closed:
Outdoor clothing and accessories brand REI, in a well-publicized announcement, said it will be closed both today and Friday, traditionally the biggest shopping day of the year. The Seattle-based retailer is giving employees Black Friday off with pay and launched a campaign to encourage consumers to spend the day enjoying the outdoors.
Of course, other retailers are taking advantage of most people being off today and offering Black Friday sales early.
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Retailers that are open on Thanksgiving:
- Best Buy
- JCPenney
- Kmart
- Kohl’s
- Macy’s
- Sears
- Stage
- Target
- Toys ‘R’ Us
Some stores are pulling all-nighters. JCPenney is opening at 3 p.m. today, two hours earlier than last Thanksgiving, and staying open until 10 p.m. Black Friday. Target will unlock its doors at 6 p.m. and will remain open until 11 p.m. or midnight Friday. For the third year, Toys ‘R’ Us is opening at 5 p.m. today and will run through 11 p.m. Friday.
Best Buy, a Black Friday favorite for shoppers seeking bargain TVs, is opening at 5 p.m. today, closing at 1 a.m. Friday, then reopening with a second round of door-busters at 8 a.m.
While masses of shoppers head to the stores, others won’t leave their couches. Almost half of this year’s holiday shopping will be done online, according to the National Retail Federation, the most of any year. To entice shoppers, many stores are offering free shipping for online orders with no minimum purchase.
Overall, retail sales are expected to increase 4.1% in 2015, slightly more than last year. To be sure, many of those sales will happen Thanksgiving weekend.
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