Run out of toilet paper, laundry detergent or mac and cheese?
With a push of a button, you can now buy it from Amazon.
The online retail giant has launched a new service that allows Prime customers to order frequently used household items by pushing a button on a small device called Amazon Dash.
The service is available for 18 brands, such as Bounty, Huggies, Clorox, Maxwell House and Kraft Macaroni and Cheese. Each button sells for $4.99 on Amazon.
The Seattle-based company hopes simple buttons will encourage time-strapped shoppers to rely on Amazon even more, rather than get into their car to go to Walmart or a local grocery store. With the Dash button, there’s no chance of forgetting paper towels or bottled water. Just press a button, and the items arrive in two days, maybe less, depending on your delivery area.
The Amazon Dash uses Wi-Fi to send a message to your Amazon account to automatically reorder the item you pushed and gives you a 30-minute window to cancel.
The oval-shaped buttons, which look like contact lens cases and are adorned with the brand name, have an adhesive strip on the back or a plastic clip.
Get press happy with the button? Only one order is sent at a time.
Release of the Dash isn’t the only big news for the e-commerce behemoth.
Amazon has teamed up with the former hosts of the long-running British television show Top Gear to create a new, unscripted series about cars for Amazon’s Prime Instant Video. The service comes with Amazon’s free shipping membership, which costs $99 a year.
Amazon beat out Netflix Inc. and major broadcasters in the bidding for the show produced by Jeremy Clarkson, Richard Hammond and James May.
The show, which will appear on Prime video in the United States, the United Kingdom, Austria and Germany, is part of an effort by streaming service to create original series to win customers.
The initiatives come at a time when Amazon has increasingly looked to the U.S. Postal Service to deliver its packages. Amazon has created a network of more than 15 facilities for sorting and transporting packages to nearby post offices for delivery by letter carriers and it plans to add more.
USPS handled an estimated 40% of Amazon’s packages last year, about 150 million items, more than United Parcel Service or FedEx.
Amazon pays USPS a discounted rate of about $2 per package because Amazon does much of its own processing.
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