In a nutshell: Name changes can be confusing and costly, but there’s a true advantage to aligning your brand to your company’s value proposition.   Weight Watchers slimmed down its name …

In a nutshell: Ask yourself four simple questions before scheduling that meeting. Trust us — you and the other participants will be happier. Long meetings can be torturous. It’s right up …

In a nutshell: Consider psychology, the liberal arts and communications if you want to start a business. A business degree isn’t the only education option if you want to run …

In a nutshell: Six Sigma is complex and complicated, but a basic understanding of Six Sigma techniques can help small businesses become more efficient and effective. Here’s a brief introduction …

In a nutshell: Go the distance with these leadership tips from the world of running. Perseverance, commitment and a willingness to improve: These are the traits that turn average people …

In a nutshell: Twitter chats are a fun and engaging way to share information, learn from your peers and identify industry leaders. Here’s how to get started and benefit from …

In a nutshell: In these politically charged days, people are yelling at others in real life and on social media. Here’s how to keep your employees from yelling at each …

In a nutshell: Don’t let your business go out of business after a disaster. It’s impossible to understate the dangers disasters, such as hurricanes, floods and earthquakes, pose to small businesses. The …

In a nutshell: Learning about project management can help your small business become more effective and efficient. Project management professionals are usually pictured as employees of huge corporations who coordinate large …

In a nutshell: Talk of living wages isn’t going away. Here’s what you need to know, how wage increases could affect your business (negatively and positively) and steps you can …