It wasn’t enough that Alphabet’s YouTube created the “clip” culture, welcoming 1 billion monthly users to view short-form videos on everything from stupid animal tricks to classic rock performances. Beginning …
Music lovers will soon have a new place to turn to listen to their favorite tunes, online and off. YouTube’s Music Key service is officially in beta with a full …
Companies that haven’t incorporated a video strategy into their marketing efforts might want to reconsider their position now that YouTube may be more popular than traditional television. According to a …
In a nutshell: Supplement your entrepreneurial skills with these undergraduate- or graduate-level classes — including ones in business and liberal arts. You worked hard for your business degree. You learned a …
In a nutshell: A well-known psychological theory of human motivation can help marketers focus their advertising messages. In 1943, Abraham Maslow published a theory on human motivation that has been debated …
Successful online marketers do more than gain a strong understanding of the tools of their trade. They also develop particular habits that enable them to wield the right tool at …
A crying baby is one of the hazards of air travel. The little one’s distress adds to the stress of surrounding passengers. The child’s parent feels helpless and ostracized as …
Maybe leadership isn’t the quality that first comes to mind when considering Prince, the musician who passed away recently at the age of 57. Born Prince Rogers Nelson, he was …
Poor sales last year and high executive turnover has led to a credit downgrading for prominent guitar maker Gibson Brands. Moody’s Investors Services, in a recent negative report, lowered the …
Google has hired Chris Poole, founder of the controversial online community 4chan and known to many by his online screen name, “moot.’’ Poole announced the move on his Tumblr page, …