In a nutshell: Here’s how to make social media work for you and your organization. It’s hard to underestimate the role social media plays in marketing and sales these days …
Social media networks aren’t just for sharing photos and keeping up with friends and family. Researchers are finding that parents are using these platforms to connect with others for advice …
Boosting social media and publicizing financial aid helped Harvard University receive a record 37,305 applications for the fall freshman class. Applications were up 9%, as interest in the Ivy League …
While 88% of organizations understand the importance of using social media to stay competitive, many admit having trouble turning the data captured through social media use into actionable items that …
Social media is changing the business world as more executives use it to improve the operations, marketability and profitability of their companies, according to an annual survey conducted jointly by …
Brands using social media to build engagement might want to take a closer look at Instagram. A recent Forrester study examined seven different social media sites to measure consumer engagement …
A wave of negative feedback through Facebook and Twitter forced Chili’s Grill & Bar to cancel a nationwide fundraising effort scheduled for April 7 that would have donated 10% of …
Getting Millennial females engaged with a company may help bring in more referral traffic, according to new data from social commerce company, ShopSocially. Using data from the ShopSocially platform, the …
A report released by Towers Watson this May shows that, despite every-growing interest in social networking, many businesses still balk at using social…
Tumblr, Twitter, Facebook, Pinterest, YouTube, Google + and LinkedIn. The plethora of social networks is a place to share, schmooze and, increasingly, sell. Welcome to word-of-mouth advertising in the 21st …