Search

In a nutshell: Marketing techniques can help your small business find and hire new employees. It all starts by building a database of potential candidates. According to iCIMS’ “Recruitment Marketing: …

In a nutshell: Marketers can help salespeople differentiate products and services, understand the customer journey and develop consistent, integrated messaging. For smaller businesses, marketing and sales often overlap each other. …

In a nutshell: If you’re thinking about a marketing degree, here’s a look at the courses you’ll take, skills you’ll need and concepts you’ll encounter. Marketing, at its heart, is …

In a nutshell: Use content marketing to educate your customers and begin a dialogue with them. Today, it’s not enough to just talk to customers and potential customers. You must …

In a nutshell: These are the cutting-edge trends that will shape marketing today and in the future. If you can’t adapt – and quickly – you’ll be left behind. New …

In a nutshell: Retailers will rack up billions of dollars in sales this holiday season. These marketing tips will help your business grab a slice of that pie. It’s beginning to look …

In a nutshell: Don’t expect your content marketing efforts to yield huge profits right away. Take the time to develop a loyal following before you consider ways to make money. The …

Successful digital marketers must possess and constantly hone a diverse set of skills. Employers filling digital marketing positions look for candidates who are seek jacks-of-all trades with aptitude in, at …

The modern business economy relies heavily on digital marketing, so the need for knowledgeable, qualified digital marketers is correspondingly strong. According to the Bureau of Labor Statistics (BLS), job prospects …

Connecting with customers and potential customers to keep a steady stream of business coming through the door is the lifeblood of any business. Even the big boys like Apple and …